# FLYR & Riyadh Air ## A joint vision for the future of air travel FLYR and Riyadh Air are launching the world’s first digitally native airline—built entirely on modern retailing technology—and redefining what’s possible for the industry. FLYR has partnered with Riyadh Air to chart a new course for the airline industry—one defined by modern retailing, seamless digital experiences, and a clean break from legacy constraints. This collaboration brings together two organizations with a bold ambition: to transform how airlines engage with travelers—delivering greater flexibility, broader access, and more personalized travel at every touchpoint. ## Launching the world’s first digitally native airline Together with FLYR, Riyadh Air is building its operations entirely on modern retailing technology—making it the first airline designed from day one to operate as a true digital native. With this foundation, FLYR and Riyadh Air are setting a new benchmark for what airlines can deliver when freed from the limitations of legacy systems. _“Our partnership with FLYR empowers us to harness the latest technologies to deliver a truly personalized and seamless travel experience, exceeding expectations at every step of the journey and offering our guests a virtually unlimited range of options at every touchpoint.”_ – Tony Douglas, CEO, Riyadh Air ## Built on the FLYR Offer & Order Management System The FLYR Offer & Order Management System is the backbone of Riyadh Air’s modern retailing initiative. Built natively on IATA’s NDC and ONE Order standards, it’s the engine powering a seamless, modern traveler experience—all with zero reliance on legacy systems. With FLYR’s Offer & Order Management System, Riyadh Air unlocks an entirely new way of retailing for the airline industry: - **Dynamic, personalized offers:** Leverage real-time data to generate tailored offers for each traveler, bundling flights, ancillaries, and third-party content based on context, preferences, and trip intent. - **Mixed itineraries, one order:** Support multiple travelers on different routes, cabins, or travel dates in a single order–providing flexibility that traditional PNRs can’t provide. - **Third-party content, fully integrated:** From trains to taxis to tours, Riyadh Air can bundle and price intermodal and third-party products in a single offer and fulfill them in a single order, driving both revenue and loyalty. - **Channel-agnostic servicing:** Orders can be accessed and serviced across any channel—online, call center, airline partners, or travel agents—without creating fragmentation. - **Shopping cart:** Travelers can build, manage, and save their trip over time—combining flights, ancillaries, and third-party products in a single, seamless flow. ## FLYR + Riyadh Air ### Riyadh Air runs on FLYR Offer & Order Riyadh Air operates with a modern Offer & Order architecture at the core of its commercial operations – replacing tickets, fragmented records, and legacy constraints with a single, unified order. Powered by FLYR, this implementation establishes a new reference point for modern airline retailing at network scale. ## At a glance - World’s first Offer & Order network airline - ONE Order-based architecture - Dynamic offers and unified shopping cart - Single order across the full journey - Modular, multi-vendor ecosystem ## A new airline built for modern retailing As a new national carrier, Riyadh Air had a rare opportunity: design its commercial platform without legacy retailing constraints, while still operating at full-service [network scale](https://flyr.com/solutions/cross-airline-retailing/). From the start, the goal was clear: operate like a modern retailer, not a ticketing system. _“We had an incredibly ambitious vision: to launch a premium airline from the ground up, in a way no other airline has ever been created. FLYR has designed and delivered a platform that can quickly adapt and scale to our needs and pushes the boundaries of what airline retailing can be.”_ – Tony Douglas, CEO, Riyadh Air ## Offer & Order as the foundation Riyadh Air chose FLYR Offer & Order as the foundation of its commercial operations, enabling: - [Dynamic offers](https://flyr.com/solutions/personalized-offers/) instead of static, pre-filed fares and products - [A single order](https://flyr.com/offer-order-platform/#order) instead of PNRs, tickets, and EMDs - [Modular systems](https://flyr.com/offer-order-platform/#connect) that evolve as the airline grows Together, these capabilities establish a new reference model for modern airline retailing. ## What travelers experience - Modern shopping with a [real cart](https://flyr.com/solutions/shopping-cart/) - [Dynamically assembled offers](https://flyr.com/solutions/personalized-offers/) and bundles - One order across the entire journey lifecycle - [Simpler servicing](https://flyr.com/solutions/seamless-servicing/) for changes, upgrades, and disruptions - Designed to expand [beyond flights](https://flyr.com/solutions/marketplace/) over time ## Plan trips using Shopping Cart One of the most prominent customer-facing features enabled by FLYR Offer & Order is the Shopping Cart, familiar to all modern e-commerce platforms and now available for airlines. Customers who are not ready to buy or want to explore multiple options can add trips to their cart. Cart can be used to compare multiple options, showing the latest available pricing. Customer can check out quickly and easily thanks to saved preferences and personal details. ## How the ecosystem is structured Riyadh Air’s Offer & Order implementation brings together multiple systems within a modular architecture designed for flexibility, scale, and long-term evolution. ## A reference for the industry While many airlines are only beginning their Offer & Order transition, Riyadh Air provides a concrete example of what a fully native model looks like at network scale. ## Explore what’s possible with FLYR Offer & Order Shopping Cart Marketplace Seamless Servicing Personalized Offers Cross-Airline Retailing ## The foundation of modern airline retailing A persistent, omnichannel cart that lets travelers build multi-product itineraries—flights, ancillaries, and third-party services—powering seamless shopping, bundling, and servicing. ## From airline to full travel retailer Expand the airline storefront by dynamically bundling flights with hotels, ground transport, activities, and more—all in one seamless experience and unified order. ## Complex changes made simple Unify and enable self-servicing of all post-booking actions so every trip stays in sync across air, non-air, and partners. ## Personalized offers, optimized margins — in real-time AI-driven pricing and bundling that delivers contextual, margin-optimized offers in real-time and across any channel—with no filed fare ladders. ## Powering seamless airline partner commerce Sell and service partner airline content in a single cart—combining flights and ancillaries, with shared loyalty benefits and automated settlement.