# Sell the trip, not just the seat.

Flights are just 15% of travel spend. FLYR Marketplace helps your airline capture the rest, turning third-party content into first-party revenue through one seamless platform.

## Go beyond the flight

Travelers spend trillions elsewhere, while airlines fight for razor-thin ticket margins.

**Flights = 15% of global travel spend.**  
The other 85%? Not yours.

FLYR Marketplace changes that. It puts your airline at the center of the journey—more revenue, stronger loyalty, and one place for travelers to plan their trip.

## Travelers want more than a ticket

The first thing travelers buy is the flight—and Marketplace helps you capture the rest as the one-stop shop for the whole journey.

### 45%  
of travelers (and 50% of Gen Z) want to book their entire trip in one place.*

### 60%  
say they’d add a hotel when buying a flight if the option was offered.*

### 70%  
of Gen Z book bundles frequently.*

### Dynamic packaging can deliver 10-20% revenue uplift via better conversion and bigger baskets.*

\* McKinsey

## Solving the headaches of non-air retailing

- Messy supplier and channel integrations  
- Complex payments and settlements  
- Orders scattered across systems  
- Fragmented servicing that frustrates both travelers and service teams

The solution  
Marketplace fixes this with plug-and-play retailing that takes the pain out of adding, selling, and servicing non-air products.

## What you gain with Marketplace

### Expand margins  
Capture the high-margin 85% of spend beyond flights.

### Own the traveler  
Keep customers booking with you, building loyalty and lifetime value.

### Elevate the experience  
Personalize, reward, and service with one customer view.

### Scale with confidence  
Start small, grow to full marketplace retailing.

### Stay in control  
Decide what’s sold, how it’s packaged, and where it’s offered.

### Move fast  
Contract and launch new content without IT bottlenecks.

### Passengers who make ancillary purchases aren't just revenue boosters for the airline, they're nearly 3x more profitable.  
– McKinsey

## Margins that make your CFO smile

Selling a flight earns airlines ~$7 profit on average.* Selling a hotel, insurance, or even eSIM? The same, or more. And you don’t have to operate the service.

\*Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger)

##### Profit by Product

\*Based on IATA 2025 forecast 3.6% net margin (~$7 per passenger)

## Drive revenue at every step of the journey.

Travelers make dozens of decisions between booking and boarding. FLYR Marketplace helps your airline turn each one into high-margin revenue, from hotels and tours to eSIMs and airport services.

### Hotel Stay

#### At flight purchase

Traveler completes their booking with a hotel, unlocking **$25** in commission.  
Incremental profit: **$25**

Incremental profit: **$25**

### Day Tour

#### One week before departure

In trip-planning mode, traveler adds a local experience, adding **$10** more profit.  
Incremental profit: **$35**

Incremental profit: **$35**

### Airport fast track

#### One day before departure

Preparing for a 7am flight, traveler adds fast track access, adding **$4** in profit.  
Incremental profit: **$39**

Incremental profit: **$39**

### eSim card

#### Before takeoff

Traveler adds local data plan with one click while boarding, adding **$7** in pure-margin profit.  
Incremental profit: **$46**

Incremental profit: **$46**

### Hotel transfer

#### Upon arrival

Upon arrival, traveler books a private transfer to their hotel, adding **$2** in profit.  
Incremental profit: **$48**

Incremental profit: **$48**

### Five contextualized offers. Six times the profit. One loyal customer.

## One platform. Any product. Every channel.

Marketplace is built on FLYR’s Offer & Order system, giving airlines a faster, simpler way to retail more.

### Unified catalog

Flights, hotels, transfers, tours, events, all managed the same way.

### Supplier onboarding

Add partners in weeks, not months with plug-and-play activation and developer tools.

### Omnichannel retailing

Sell across your .com, app, agents, or indirect channels—all connected.

### Shopping cart

Start trips anywhere—flight, hotel, or experience—and build the rest around it in one seamless order.

### Seamless servicing

One order with consistent policies so travelers always know where to go when plans change.

### Frictionless payments

One checkout, flexible settlement, and loyalty points payment options.

## Modernize on your terms

Marketplace is modular, Offer & Order compliant, and PSS-compatible. Activating new content is as simple as selecting a supplier. No complex IT projects. No rip-and-replace. No disruption.